Times Square Kitchenware

Retail & E-commerce Brand | 2021 – Present

I launched and grew a consumer retail brand competing with established kitchenware retailers. I built brand awareness, generated demand, and aligned inventory with fast-moving customer trends, developing a strong understanding of product positioning, pricing, and customer experience in a competitive retail market.

Consumer & Market Research

I identified high-potential products and content angles by tracking customer inquiries, search behaviour, and trend signals. This informed product selection, assortment planning, and launch timing, similar to category and portfolio planning in FMCG environments.

Brand Activation & Content Execution

I translated product benefits into clear brand messaging and campaigns that drove customer engagement and conversion. This strengthened my ability to craft compelling value propositions and execute go-to-market plans.

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Customer Journey & Conversion Flow

I managed end-to-end customer acquisition from initial interest to purchase to handling objections, guiding first-time buyers, and ensuring smooth order fulfilment. This built strong customer trust and repeat purchasing behaviour.

Demand Planning & Stock Forecasting

I built a simple demand-to-stock forecasting loop to prioritise SKUs, plan restocks, and reduce stockouts. This mirrors sales forecasting, inventory planning, and execution tracking used in FMCG commercial roles.

Customer Retention & CRM

I used POS data and CRM tools to segment customers into new vs repeat buyers and managed WhatsApp communities to drive retention, repeat purchases, and brand loyalty.

Partnership & Channel Expansion

I tested micro-influencer and reseller partnerships to introduce the brand to new audiences and drive incremental sales similar to piloting new channels and customer partnerships in FMCG growth roles.

Driving End-to-End Growth

I built a complete commercial growth loop from identifying consumer trends and positioning products, to converting customers through strong value propositions, ensuring fulfilment, and driving repeat purchase. Building my own retail brand taught me how to turn consumer insight into sustainable revenue growth.